HOW TO WEED OUT UNWANTED CLIENTS

At some point of our business, we will cross paths with clients who are difficult to work with. Based on our previous experiences, most of time the clients who pay less are the ones who ask more of our services. Nobody wants clients who are more trouble than the money they bring in, right?

So always state the Minimum Level of Engagement (MLE) upfront.

Sample:

“Thank you for your interest. You should know that we have a minimum level of engagement of IDR 600,000,000 in fees per year.”

And if the MLE amount over 12 months sounds scary to the clients, explain them this:

We’ll work for a monthly project worth of (at the very least) IDR 50,000,000, a single project worth of IDR 600,000,000, or some mixed projects with a single client or mixed clients who are ready to meet our MLE.

Why it Works?

It’s a business policy, and like or not, our prospect clients will learn to respect it. It will tell the (right) clients subconsciously to commit to the next projects or longer-term contracts just to be able to meet the threshold they were told upfront. And of course, the ultimate purpose: It weeds out those who can’t afford our services, the few that we don’t want as clients.

Check this video about the Minimum Level of Engagement below.